Why I do this
Nothing beats seeing an idea I left in a notebook make people smile in real life, and knowing I contributed to that.
Nothing beats seeing an idea I left in a notebook make people smile in real life, and knowing I contributed to that.
A couple of examples.
I founded the first international community for tech, innovation and business in the Basque Country. An open space that blended locals with international professionals, where nothing like it had existed before.
At Atlassian I organised AI design events, helped host community design meetups, and ran internal connection events that brought teams together. The AI Design Studio roundtable I helped produce beat its targets.
Plan for the most anxious person in the room. It's the single most effective thing you can do as an organiser. When the person with the most questions feels completely taken care of, everyone else does too: people arrive on time, confident, and ready to connect. It isn't about catering to anxiety. It's the smartest efficiency move in events: nail the details for the hardest attendee to reassure, and you've nailed it for everyone.
Fun, immersive, meaningful: three things every event I organise has to be.
The room should feel alive. People shouldn't have to try to enjoy themselves; the event should do it for them.
A well-designed anchoring activity holds people in place long enough to find their footing, then the momentum builds. Like an anchor in water: not about being stuck — about the energy a well-placed focal point creates.
Help people take something away: a connection, a feeling, a memory. Entertainment that leaves no trace isn't enough; the meaningful events are the ones people carry home.
There's something deeply gratifying about seeing a great photo of yourself at an event; it makes you remember how good that moment felt, and you want to share it. A well-captured event communicates itself: it shows the world what a culture looks and feels like, without a marketing brief.
Allow camera permission and try again, or skip it — the idea still stands.
This is what I create space for. A captured moment becomes a shared one, and a shared one travels.
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